FACULTY OF SOCIAL SCIENCES
Bachelor of SCIENCE IN DIGITAL MARKETING (BSDM)
Department
Management Sciences
Level
Undergraduate
Semesters
08
Credit
129
INTRODUCTION
The BS program in Digital Marketing, offered by the Department of Management Sciences (DMS), is designed to provide students with in-depth knowledge and skills in the emerging field of digital marketing and E-Business. The program combines academic subjects with practical activities supported by rigorous scientific research. With top-notch computer labs, the program focuses on IT expertise, business applications, and statistical techniques. DMS emphasizes strong industrial connections, enabling students to interact with Multinational Corporation (MNC) professionals and gain real-world exposure. The program also nurtures entrepreneurial abilities, equipping graduates to excel in organizations or embark on successful ventures.
Program Duration: 4 Year
Timing: Morning (Monday-Friday)
Location: 6.7 Km Japan Road, Sihala, Islamabad.
Recognized By: Higher Education Commission
Entry Requirement: 12 years of Education, Minimum 45% marks/ 2nd division in F. A / F.SC / I. Com or equivalent
GCE, A Level with equivalence from IBCC.
Entry Test: Ibadat International University Entry test / NAT
CAREER PROSPECTUS
Digital Marketing Specialist, Social Media Manager, Content Marketing Specialist, Search Engine Optimization (SEO) Specialist , Email Marketing Manager, Digital Advertising Specialist, E-commerce Manager, Analytics Manager, Marketing Automation Specialist, Digital Marketing Strategist, Influencer Marketing Manager, Web Analytics Manager, Digital Marketing Consultant.
VISION
VISION “To produce business professionals capable of contributing positively towards business and society
MISSION
“MISSION “Our mission is to impart business education in an innovative learning environment that develops individuals with intellectual capital and professional skills equipped with ethical values. We aspire to educate the students through an encouraging academic and research environment, enabling them to contribute towards the business and the society”.
